The main idea of the campaign is the creative power that becomes a guarantor of the great quality, drawing a parallel between creativity in music and coffee. In our day coffee lovers willing to taste the high-quality beverages to experience unusual sensations, so the campaign "Creativity Reinvents The Classics" will show you how NESCAFÉ® Dolce Gusto® makes superb coffee, the taste of which goes beyond the conventional, using creativity as the main source of inspiration.

"NESCAFÉ® Dolce Gusto® has always been unconventional brand of coffee